Working across B2B + fashion, beauty, entertainment, lifestyle and FMCG.

End-to-end strategy from early stage research to global brand platforms to tactical activation.

Specialised in navigating fragmented media landscapes, identifying emergent cultural signals and translating the language of the internet.

Interested in resolving the tension between conscious + consumer, and exploring new strategies of resilience for a post-growth world.

Based in North London, my work takes me all around the globe, both virtually and IRL.

Research and insights

Cultural trend research, semiotics, focus groups, in depth interviews, diary studies, social listening, textual analysis, data insights,

Campaign and content

Campaign platforms, creative expressions, content and social strategies, comms plans, brand and cultural partnerships, experiential activations, press and influencer strategies.

Innovation and futures

Workshops, panel discussions, presentations, white papers, trend reports.


MSc Strategic Marketing, Imperial Business School

BA French & Italian, Cambridge University